Dr. Fred
The OG Rhino
A leading authority in the field of situational & conceptual chiropractic thinking and
the direct application to chiropractic clinical practice.
The Rhino of Chiropractic
Dr. Fred Schofield isn’t just a chiropractor—he’s a force of nature. Born and raised in Cape Town, South Africa, Dr. Fred brings an unstoppable energy and a relentless drive that has propelled him to the forefront of the chiropractic world. He’s the master of Situational and Conceptual Chiropractic Thinking, transforming thousands of practices by blending powerful philosophy with actionable strategies.
With over three decades of hands-on experience, Dr. Fred and his wife Susan built their own practice from the ground up—growing it from zero to an astonishing 1,500 visits per week. But they didn’t stop there. Together, they’ve coached and mentored over 20,000 doctors, spouses, and chiropractic teams across the globe, helping them unlock their true potential through proven systems, precision communication, and unshakable mindset.
Dr. Fred’s no-nonsense, results-driven approach has made him a sought-after coach, consultant, and trainer, empowering chiropractors to create exponential growth while staying anchored in chiropractic principles. His infectious enthusiasm and unwavering commitment to excellence will inspire you to think differently, act boldly, and lead with purpose.
If you’re ready to break through barriers and elevate your practice, buckle up—because Dr. Fred Schofield is about to take you on a transformational journey that will redefine the way you think, lead, and serve.
Dr. Fred doesn’t just speak—he ignites a movement.
Dr. Fred at Altas Chiropractic with Paxton Schofield (now, D.C.) and FJ Schofield (now, D.C.)
The Schofield Family
Dr. FJ, Dr. Korie, Susan, Dr. Paxton, Gira and Dr. Fred
"I Love Dr. Fred's FIRE for the TIC!" -Lina Z.
"Tuned in, Tapped in and Turned WAY UP! Thank you Dr. Fred for always being an inspiration!" -Sandy R.
Keep up with Dr. Fred on his Instagram and Facebook!
