CA Webinar: Maximize Office Performance with Phone Mastery

CA Business Management Webinar: Maximize Office Potential through Phone Mastery
Hosted by Susan Schofield
📅 Tuesday, April 15 | ⏰ 12pm EST

The gold is in the phone.
It’s the first impression. The first connection.
And often—the deciding factor in whether a new patient ever walks through your door.

In this game-changing training, Susan Schofield will guide Chiropractic Assistants through the essential mindset, strategy, and scripting needed to master phone communication—the kind that builds trust, answers questions with confidence, and gets people scheduled.

Whether your team is brand new or has been with you for years, this webinar is designed to upgrade how your office handles every single call.

Why You Need This Webinar

If you’ve ever thought:

• “We get calls, but they don’t always turn into appointments.”
• “My newer team members freeze when someone asks about pricing or insurance.”
• “Our seasoned CAs sound confident—but everyone’s doing it a little differently.”
• “I wish I felt more certain that every call was moving patients toward care.”

Then this training is for you.

What Your Team Will Learn

• How to create trust and confidence in the first 30 seconds
• The exact tone, pace, and word choices that sell—or repel
• How to use the NP/Reactivation Intake Form as a consistent, effective script
• Strategies for addressing common objections (cost, x-rays, insurance, “I don’t want my neck cracked!”)
• What to say when someone hesitates—and how to turn hesitation into curiosity
• Techniques to stay professional, upbeat, and patient-centered in every call
• How to end calls with clarity, warmth, and a clear next step

This isn’t just a training—it’s a reset button for your team’s phone habits.

Give your team the tools to speak with certainty, build trust fast, and move patients toward care.
Because even one better phone call can change everything.

📍 Perfect for new hires and long-time CAs alike
🗂️ Includes role-play guidance, scripting support, and real office examples
✅ Designed to be implemented immediately in your daily operations

Airdate: April 15, 2025