marketing RSS

Action, Building Trust, Cash, Communication, creating value, Doctor Tips, Dr. FJ, focus, Gratitude, growth, impact, in-network insurance, insurance, Internal Marketing, learning, making money, marketing, profit, profitable - April 14, 2021

69. Stop Being Jealous And Get Better

Early on in practice, I was angry that Blue Cross And Blue Shield closed their network and would not

61. The Insurance Conundrum

If you are in-network with insurance companies, it is easier to get

54. Starting Your Chiropractic Practice? This is a Must Read

When you are opening your practice, the biggest mistake I see is, without a doubt, overspending on equipment and getting an office larger than you need.

For example, I opened

Read more

courage, Dr. FJ, marketing, Rhino University - September 23, 2020

Rhino University EP 18: Courage

Hi Rhinos, Dr. FJ here with episode 18 talking about Courage. Not talking about courage in the typical sense, you know jumping on top of a grenade for your partner.

I’m talking about the courage in your marketing. You have to have the courage to put out your marketing material exactly what you do and exactly who it’s for and be willing to let some people go elsewhere, because obviously, it’s not for everyone. Can Chiropractic help everyone? Of course.

Rhino University EP 10: Unique Corrective System™

Hi Rhinos, Dr. FJ with Rhino University

This video I’ll be talking about the Unique Corrective System™. This is an internal marketing strategy that no one in the profession is teaching (yet). Almost everyone is teaching “screen, screen, screen.. talk, talk, talk” or just talking about facebook ads “hey! I got this crazy special!”

That’s all fine, you know, I’ve done lots of screenings and talks in the past but THIS is more important than all of that. THIS is how you differentiate yourself from the market. If you want people to Value what you do, if you want people to follow what you do, if you want educated referrers who then tell their friends and family bringing educated referrals that are happy to go through your process and happy to pay you well for what YOU DO, then THIS IS KEY!

The number 1 reason why people don’t do it? They’re afraid.
They’re afraid of saying straight up, “this is what we do” and having a few people go somewhere else.

You have to have the courage and toughness to allow those people to go somewhere else. It’s OKAY.

Read more