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17. Are you telling people what they want to hear?
find a vast majority of chiropractors fall into two groups.
One wants to be every patient's friend and won't tell people what they need to hear.
The other tells everyone they need 80 visits because they look at each patient like there is a dollar sign flashing above their head.
Neither of these options works well long term.
If you try to be everyone's friend, you will not be respected, you will find poor patient compliance, and that leads to frustration and poor results.
If you recommend 80 visits regardless of what's going on with the patient, eventually people figure this out, and referrals and reacts are few and far between.
Then screenings and talks become your life, which becomes exhausting and not much fun.
There is a better way.
16. Are you in the Burnout Zone?
I have seen so many chiropractors burn out because they will not listen to their gut.
You feel burn out long before it hits.
On the outside, everything looks good, successful practice, great family, lots of patients getting well and money rolling in.
It’s all great, but that feeling in your gut says you can’t do this forever and you need a break. But you won’t listen.
The way out of burn out is simple but
15. Build Trust with Patients in a Surprising Way
We all know, getting people to trust you, is the key to better outcomes and commitment to care.
If people trust the messenger, they will trust the message.
Building rapport helps in gaining trust, of course, but is there any way to build trust faster?
and YES, there is!
It happens
14. Training your staff: mistake #1
Training your team is incredibly important.
Tom Brady still practices, the All-Blacks rugby team practices, and Serena Williams practices.
I know so many offices that once there teams trained, they stop training.
Then, of course, skills
13. Apple Store's success and how YOU can learn from it
Steve Jobs was a fascinating guy that did some remarkable things; I've really enjoyed studying and learning more about him
For sure, he wasn't perfect, but there is a lot you can learn from him.
When Apple designed their first brick and mortar store they made over half of it a space for 'solutions' - it wasn't full of inventory like every other store. This allowed the staff space to teach people how to use what they already had and in doing so, creating ironclad loyalty.
When you're thinking about your practice, take from that Apple store and each year
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