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27. How profitable are you?
One of the best lessons I ever learned in business was between the 6th and 7th month of my business being open.
My wife and I opened our office and worked like crazy, screenings, talks, networking groups. We hustled. In month 6 of being opened, we collected $35,000.
I thought we were rich. Our bank account was loaded, and all this money was coming in.
What I forgot was
Rhino University EP2: The Rhino Exam
26. How Believable are you PART 2
Following up on my last blog, the patient believing in your ability to deliver results is crucial to their compliance and commitment. Here are 5 simple ways you can improve your authority when they enter your office: Put on a clinic jacket, it is proven the most persuasive clothing for doctors. Put diplomas and certificates on the wall. Put more testimonials out in your office. Make sure your office is clean and professional. Using before and after pics and stories. You can do x-rays, scans, posture pics, and just symptoms and quality of life change before and aftercare. (Before and...
25. How believable are you?
So many times, whether or not a patient commits to your care depends primarily on how believable you are.
The patient sees the value.
They know they need to do something.
They want a better quality of life.
But, they say "Yes" or "No" based on whether they believe you are the person that can deliver the results for them.
And this is why marketing is so important.
If the patient
24. Could I find a Better Way?
When I looked at our profession and saw how most coaches were teaching Consultation & ROF, I was appalled.
They were using fear and manipulation as tools for trying to force people to commit. This is totally unethical to me, and I never want to use those kind of tactics in my office.
I wanted to get paid well for my expertise, specialized knowledge and skill, but I didn't want to manipulate and scare my patients.
I knew there must be a way to get patients to commit to care with honor and integrity. There had to be a better way.
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