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19. 3 Ds for perpetual growth
There is a 3 step process to perpetually growing you office, that I have used over the years.
This process consists of 3 D's:
- Decision
- Develop
- Deliver
Growth always requires a decision that you will want to make based on strategy, and this will always require some courage.
You will have to be willing to make yourself uncomfortable and do something you have never done, or you have to give away responsibility of a duty, you have always done, to your team.
The next phase is
18. The Most Dangerous Thought for An Owner
I was speaking at a recent seminar and explained that in the summer, my office has a screening booth at the Farmer’s Market.
It is only 4 hours long, and I pay my team to do it.
They can make more money, and I get that time with my family, so we all win.
But someone in the audience said, “You are above that?”
17. Are you telling people what they want to hear?
find a vast majority of chiropractors fall into two groups.
One wants to be every patient's friend and won't tell people what they need to hear.
The other tells everyone they need 80 visits because they look at each patient like there is a dollar sign flashing above their head.
Neither of these options works well long term.
If you try to be everyone's friend, you will not be respected, you will find poor patient compliance, and that leads to frustration and poor results.
If you recommend 80 visits regardless of what's going on with the patient, eventually people figure this out, and referrals and reacts are few and far between.
Then screenings and talks become your life, which becomes exhausting and not much fun.
There is a better way.
16. Are you in the Burnout Zone?
I have seen so many chiropractors burn out because they will not listen to their gut.
You feel burn out long before it hits.
On the outside, everything looks good, successful practice, great family, lots of patients getting well and money rolling in.
It’s all great, but that feeling in your gut says you can’t do this forever and you need a break. But you won’t listen.
The way out of burn out is simple but
15. Build Trust with Patients in a Surprising Way
We all know, getting people to trust you, is the key to better outcomes and commitment to care.
If people trust the messenger, they will trust the message.
Building rapport helps in gaining trust, of course, but is there any way to build trust faster?
and YES, there is!
It happens
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